I read an article about Apple's new product, iPhone 2.0. When Apple first developed iPhone, their market was only America. But now they expanded their market to Europe. It's a marvelous advancement! Actually, before iPhone, Apple was a failed company. iPhone 2.0 will have many functions that include network, e-mail, memo...etc. And the new product will be sold in 64 countries. Apple's market region was just 6 countries. And most of their products are sold in America. Now they will challenge to the global market. In wireless phone market, the biggest company is Blackberry. The company occupy about 44% of US market. And Apple's iphone occupy about 19%. If the innovation will be successful, Apple can defeat Blackberry and can be the best wireless phone company.
Actually, iPhone is the best product in the history of Apple. Analysts say Apple can sell about 40 million iphone by the end of 2009. It is humongous amount! If the prediction will achieve, Apple can be a leading company in wireless phone market. But yet Apple is not a international company. There are many opstacles they have to overcome to be a global company. Actually, their product portpolio and financials are excessively dependent on US market. There are already Europe's 5 countries, but Apple is not well in Europe. European think iphone has too many functions to use. They often pursue a product that is convenient to use. I think Apple has to consider these tendencies if they want to expand business in Europe.
Apple also considers China market. They think China is a big market and it can replace the US. Now Apple try to appeal chinese with many products that follow chineses' tendencies. Apple now considers many alternatives to penetrate international market. They learned many things in US market, and now made contractions with two wireless carrier companies in each country. Actually, in US, they just employed only one carrier company. And they realized that if they do things like in US, they will fail in the market.
Then what's the characters of China market's products? China is a country that embrace humongous populations. They already employed Chinese carrier company and ready to introduce iphone. I think if Apple wants to successful in China, they have to employ many chinese. Because, in China, there are many characters that are different those of US. I think Apple and korean companies have in common. Korean companies are now expanding to the world. They developed many first class technologies. Through these technologies, korean wants to dominate global market. In some regions, korean companies already dominate the market. But if we fail in the competition, Korea can be bankrupt and something like IMF will overwhelm Korea's economy. A dice is already casted away. It's the time that starts limitless competition era.
Author: Arik Hesseldahl and Jennifer L. Schenker
Title: iPhone 2.0 Takes on the World
Date: June 6, 2008, 12:01AM EST
Page: 2
entry # 13 20700067
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