THE FIST TOWARDS THE FUTURE

some women think that to change the world ,you need to be a man or someone very special.

to change the world we don't need to be any great person, we don't need to be any president of any powerful country, we don't need to be a C.E.O of any big company.

all we need is courage and determination.

we are all able to change the world starting with the little we are, the little we have, wherever we are.

i am a woman ,proud of being a woman who has the vision to change the world.

join me, let's all have courage, hope , determination,faith, and never give up.

let's all have our fists towards the future.

Pink is the key

I read a couple of articles which were talking about Pink color. One of them said that one reason why women actively prefer pink among the colors is that it's their instinct to survive. In the primitive ages, women had to choose men with relatively red (healthy) skin to survive. And they also had to find red (ripe) fruits to save them from famine. The article said that these became their instinct and it is still well-spread all over the world. Well, this idea is somewhat brilliant that most people don't know the exact reason why women prefer pink. People simply think that it's because women think pink is pretty. Or, it's because the marketing methods of corporations which are trying to convince women that pink is pretty. Even though they both are reasonable, there wasn't any scientific research. However, now that we have and idea that is somewhat scientific, we now have a relatively exact idea that explains women's psychology. It's brilliant.

The other article said that these days men are becoming to prefer pink color. Unlike the past days, men are putting more and more effort to make themselves be a good-looking person. So, some of them do not want to wear boring colors like gray, black and blue. They tend to try bright colors, and this phenomena is becoming a trend. For example, I prefer bright colors when I buy clothes because I know that they are very good fashion items.

These two articles were very interesting because they gave me a unique idea of pink. I did know that women like pink the most. But, I didn't think deeply so I simply thought that they preferred pink because it is pretty. However, now that I know that pink is something essential for women's survival, I can use this as a business idea. Why not pink hair? And why not a pink pet? Not just pink manicures and pink clothes, women can have those things. And it will bring a competition among women, who are willing to be the most pink-loving woman. On the other hand, why can't men wear pink shoes? And why can't men have a pink bag? Since women do prefer pink things, it will be great for men to have pink things. That will make themselves more competitive. Furthermore, as an assumption which came from my head after reading those articles, it might be men's instinct to be chosen by women to prefer pink clothes. Yes, I'm sure now that it is men's instinct. Every time I wear pink clothes, I think lots of girls looking at my clothes with a favorable view. So, why don't we start a business that stresses the competitiveness of pink for women and also for men. We can create and make unique items. We are going to makes lots of money. The fortune is on the way!

20700273 Park, Yong - Kyun

Refernces : http://blog.naver.com/ustedyyo?Redirect=Log&logNo=60001643579
http://blog.paran.com/artmanager/21349116

Samsung's strategy to become No.1 in TVs

      As we all probably know, Samsung is now the No.1 company in television industry around the world. The TV market used to be led by Japanese companies, such as Sony, Panasonic, and Sharp. However, according to market researcher DisplaySearch, Samsung took over the first place in 2007 for shares of 13.6% in world's TV market.
      The article tells why and how Samsung could become the world’s leading company in TV market where the competition is very intense. There are few important factors about it; they are, working through Samsung’s unique supply chain management (SCM) system, learning by trial and error, growth of HDTV, and banking on minimalist design.
      The chief of Samsung’s SCM system sends out the week’s new instruction and plans for production and shipping based on the previous week's data on sales, manufacturing, supplies, and product development to 20 television and monitor factories in 11 countries. Through his system, Samsung was able to connect each manufacturer efficiently, and therefore, decrease inventory turnover. Since the electronic markets are very competitive and the prices drop quickly, it was essential for Samsung to decrease its inventory level, which is now 15 days compared to 21 days in 2004.

      As the demand for high quality TVs has increased, Samsung has standardized the part components for the most models in an effort to minimize the production time from 16 weeks to 4 weeks. By doing so, according to the article, Samsung was able to produce different kinds of models at the same time, which allowed them “…to occupy one section of the display shelf, making it easier to stop shoppers in front of them.” (BusinessWeek)
      Samsung has never underestimated the importance of their products’ design. The company has six design centers around the world as their efforts to find the leading trend in the market, not only for the value of their products, but also to add craftsmanship to them.
      As the article states ""the race to rule the industry is far from over," I also think the competition is just started. There would be even higher demand for the high quality TVs in the future, and other small and big companies will try as hard as possible to survive in the competitive market. As a consumer, knowing these kinds of company's effort to produce better and higher quality product is very interesting because that means we, the consumers, will have more valuable choices when we go shopping. After reading the article, I felt so proud that one of my country's company is doing so well in the world market and wished this would be a good role model for other companies, too.

Reference;
http://www.businessweek.com/globalbiz/content/mar2008/gb20080313_758981.htm

20601008 1st Entry

The way of revival among turbulance competitons

I read a article about the degeneration of STARBUCKS. STARBUCKS is one of the largest franchise companies in the world. But in 2007, the stock value was nearly halved. Then, what's happened to them?

The problem is rapid expansion of its business. It sounds like a parodox. But the main point is in there. When STARBUCKS started it was so localized and people who live the location enjoyed the localized service and taste of STARBUCKS. But as STARBUCKS growed more and more, the service of STARBUCKS is standardized. So now STARBUCKS is planning a localization. Consequently, the key of the survival is differentiation even in the same franchises.

Then let's consider the way of innovation in Korea large companies(also called conglomerate- a very special case in the world). Maybe you know IMF. In 1997 Korea was in the condition of nonredemption. So Korean government requested capital to the IMF and many large companies and banks were under bankruptcy. But a few companies like LG, SAMSUNG successfully overcame the test of IMF.

LG was troubled after IMF because LG's main products are White Goods. White Goods are some products which improve convenience of customers in daily life. And White Goods markets were depressed after the crash of IMF. So LG was so dangerous at that time. But they applied the 6-sigma to the evaluation of their products, and they can make specialty in their markets. 6-sigma is a way to achieve strong quality by the viewpoint of customers. And now LG is the leading company in White Goods.

Second example is SAMSUNG. Recently the images of SAMSUNG were completely changed. When you see the premierleague soccer team 'Chelsea', you can see the player's uniform. And there is SAMSUNG logo. Only a few years ago, the reputation of SAMSUNG was limited to the domestic economy. But now they are global corporation! How they could do this innovation?

SAMSUNG innovated the traditional deficit(or red) structure to the black structure by doing value innovating activities. And also they developed the LCD techniques and they are now the number one producer of LCD in the world. They didn't spare money in advertising and promotioning themselves.

In the two cases of Korean companies, I can find the ways of company survival. These are careful marketting and ceaseless technic innovations. Although my opinion is not correct, but I think it's the main point of businesss.

Thank you to read my crude writing

20700067 Kim Nam Joong

References:http://www.businessweek.com/innovate/content/feb2008/id20080220_372003.htm?chan=careers_managing+your+company+page_top+stories

http://k.daum.net/qna/view.html?boardid=QDL&qid=3BjW4&q=%B1%E2%BE%F7+%C7%F5%BD%C5&srchid=NKS3BjW4

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