Park Ji - Sung in EPL

I recently read an article which informs us that South Korean international soccer player Ji – Sung Park scored a goal during his team’s English Premier League (which is one of the world’s best football league) football match against Fulham. I was really excited about this event because Ji – Sung Park is one of our national football team members, and simply, because he is Korean. However, there are some business issues that we should look at and study in Park Ji – Sung playing in EPL, not just caring about nationality.

Most of people do know that Ji – Sung Park earns tons of money playing in EPL. We all love him not just because he is Korean, but also he has made lots of deeds that no other Asian player can ever do again. He is our national pride. However, even though he is earning lots of money and he is our pride, it has nothing to do with our money and our business. There are some other factors that make Park playing in EPL a business, which we should not neglect to look at.

Manchester United, the team that Park Ji – Sung plays for, gives about 5,000,000,000 Won to Park per a year. Well, even though ManU is a rich club, that amount of money is not small. However, ManU gets even more money than that by having Park Ji – Sung as one of its players. First, Korea broadcasting companies such as ‘MBC espn’ pay for the relay fee to ManU and EPL when they relay matches that Park plays in. These days, other Asian countries like China and Japan are also relaying it on live. Second, ManU gets somewhat significant amount of money by letting Korean Firms to participate in marketing Ji – Sung Park in Korea. For example, the uniform of Park and the soccer shoes of Park are on sale in Korea. In short, all these factors enable ManU to feel that it’s worth to pay Ji – Sung Park lots of money. Not just because he plays well, but also he is a business icon.

Lots of Korean organizations paying money to ManU gets enough money to afford it, too. Several broadcasting systems that relay Ji – Sung’s matches gain profit by advertisement fees. Because lots of people are willing to watch Park playing in EPL, even though in late nights, many firms do think that it is really effective to put advertisements on that time. In fact, there are a few commercials that actually feature Ji – Sung Park in it. They turned out to be really influential on sales

So now, from all these factors, I am sure we all agree to the fact that Park playing in EPL is not just about his honor and wealth, but is also a profitable business to many organizations.



Reference : http://news.naver.com/main/read.nhn?mode=LS2D&mid=sec&sid1=108&sid2=211&oid=040&aid=0000050115


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