Huge Internet Portals

I read a news article reporting the change of market possession rate among huge internet portal sites. Since Naver of NHN has been the No.1 competitor for many years and it doesn’t seem to lose its top position, lots of portal sites have struggled to take the second place. However, despite the positions in the market, lots of portal sites have grown to become extremely huge and their role in the internet service is humongous. We cannot think of ourselves using internet without these portals, and therefore, we should really study about portal sites to use them effectively and to recognize the business affects of huge portals.

The reason why portal sites have become so popular is because they are the hubs of internet affairs. For example in Korea, almost every people using internet nearly automatically visit Naver/Cyworld/Daum homepage. They can communicate with others, read the latest news articles, and they can express their thoughts in these portal sites. Furthermore, people can get almost any information about what they do not know from portal sites’ searching function. In America, when people recognize that they have something they do now know while having a conversation, they simply say “Google it.” For all these reasons, we cannot think of not using portal sites while doing internet affairs. This is why portals have become so popular and huge.

The fact that some successful portal sites have become so popular and tens of millions of people are visiting these sites day by day has brought some other aspect. Lots of profit-oriented organizations which are trying to find the best way to advertise their products (i.e. movies, dramas, songs, clothes, shoes, etc.) have realized that putting commercial video clips or pictures on portal sites is amazingly effective. It’s quite obvious because if a picture was held like 10 minutes on portal front page, humongous number of people would have a look at it. And also, the effectiveness of putting commercials on portal sites has already been proved by its result. Many companies have recognized that it’s worth paying lots of advertisement fees to portal sites.

Portals are also making lots of money from individual users. There are lots of contents that attract millions of individual users to actually pay for achieving those contents (i.e. the acorn system of Cyworld). This business is really effective and well-going, and it is a good profit source to many portals.

Like this, we are living in a digital age in which huge portals have become so popular and important. Plus, we are experiencing the business aspect growth of several portals. In this situation, there are some advices to be recommended. For companies, it is recommended that they keep on using the portals as a way to advertise their products. And for individuals, it is recommended that they use portals just as they have been using it - communicate with others, search for information and such. In addition, why don’t some brilliant people create own portals? If someone who is really smart and confident can make such kind of portals, he/she can definitely make lots of money. In short, internet portals are opportunities.



Reference : http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=105&oid=076&aid=0000089609


20700273 – Entry 10