Hollys Coffee opens its first US store

I recently read an article announcing the fact that Hollys Coffee, Korea’s largest coffeehouse chain, opened its first store in the United States. It is really interesting not only because a Korean coffeehouse chain opened its store in US, but also because most of people don’t know Hollys is a Korean company. For that reason, I think this can be a good chance for us to study about Hollys, and get some lessons from its achievement.

Hollys Coffee opened its first store in Gangnam, in 1998. Though it was rather small at the beginning, it eventually became a successful business by the year of 2007, in which it opened the 100th chain in Gangnam. One of the reasons that made this possible is that Hollys did willingly offer franchising to many newcomers to the company. Also, the company always tried to provide the best product to customers. In addition, the company not only tried to satisfy the customers, but it also tried to give the best support to the franchisees and the employees. All these aspects brought this company into success in a relatively short period of time. Most of all, it is our national coffeehouse chain company which went through all the competitions with others – such as Starbucks – and survived. Eventually, it opened its first store in US, where all coffeehouse chain companies struggle to go in, and to survive. It really is a great achievement.

So now we end up wondering, ‘how could Hollys go in to American market?’ ‘How did it make it?’ There are some various reasons. First of all, Hollys itself is ready to compete in the global market with a build-up of know-how and expertise in the art and management of coffee brewing. Second, this achievement comes from the confidence of interpretation of Western coffee culture. Hollys knows what is and what to do in Western coffee culture. And the really ironic fact is that people actually don’t know that Hollys is a Korean national coffeehouse brand. It has no disadvantage of getting regarded as Korea-from or Asia-from in foreign countries. Plus, it provides some unique beverage menu such as yogurt-base shakes and sweet potato latte.

From this achievement and its on-going success, Hollys reminds us the fact that venturing is important. After all, how would we going to achieve or even get something if we don’t venture out at the beginning? Also, Hollys reminds us the fact that making business successful is all about our ability. Business is all about money. And to get the money, we have to be able to make moneys through business. So simple and so obvious, however, we should not neglect to think about it all the time.







Reference :

http://news.naver.com/main/read.nhn?mode=LSOD&mid=sec&sid1=108&oid=044&aid=0000072701

http://www.hollys.co.kr

20700273 – Entry 12