MySpace offers site designed for Korea

          One of the most well-known personal homepage provider MySpace is now heading its way to Korea, where young Korean generation's internet entertainment is highly achieved through such activities. It's a part of the ongoing process of MySpace's effort to expand internationally, and in order to differenciate, they have also included some of the new features to its Korean version MySpace, so called "Minilog."
          Korean youths like to have their toughts and daily stories to be written down on their mini homepages and decorate them; Minilog features enable that kind of activities on MySpace. Also, color blue, which MySpace traditonally has been using, has been softened to make Korean users to feel more comfortable and intimated by the design.
          Since there is a company called Cyworld in Korea which provides almost same service as MySpace does, it would face a tense competition in Korea. Cyworld is already well-known for its high quality social-networking system through so called, "mini-homepy" and has been used widely by both young and old generations.
          According to the article, the chief executive of MySpace stated that the company has cooperated with local specialists to imply Korean social culture to its web. He also said that they are hoping MySpace tp be "...a way for Koreans to connect with Americans and others around the world" (BusinessWeek).
          I'm currently using Cyworld, and few days ago, it introduced a new software to upload pictures to the mini-homepy. With the new features, I can decorate, resize, put text in it, adjust the colors and more. Using Cyworld has been always easy, and because of its user-friendly interface and ability to connect great number of people all toegher, it became one of young generation's must-have culture. I tried MySpace when I was in the states; however, since I was so used to Cyworld, I thought some of the features that MySpace has were quite useless or inconvenience. To get Koreans' attention and have them to use MySpace would have to go through a lot of deep analysis and strategies. If they could provide something that Cyworld hasn't done yet, I believe there is always a great potential in any social-networking industry on the web.

Reference;
http://www.businessweek.com/ap/tech/D901UJT03.htm

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