Menswear get skinnier, slimmer

I recently read an article which gave me information about the recent trend of menswear. It narrated that these days men are wearing more and more skinnier and slimmer clothes. It may be good news to some people who can manage to wear skinnier jeans and such. On the other hand, people who are not that skinny won’t welcome this kind of trend. Nevertheless, if the trend is becoming like that, people – suppliers, customer – should be ready to follow the trend.

The trends of men’s/women’s clothes are always changing. They don’t stay still. There are various reasons why the trends keep changing. It may be because of the customers who want to try new type of clothes, and it may be because of the designers who keep making new kinds of cloth designs. However, the most important issue on this subject is that the companies which are making clothes, shoes and such are the ones who make and lead the trend. Simply, they keep promoting new ones to attract customers. For example, if a mobile phone company has sold 100 phones to 100 customers, the customers won’t need any new phones. In this situation, if the company wants to go on making profits, they have to launch new phones with high-tech and better design using various ways – R&D, Invention, Innovation. If they do, even though most of customers will still use the old ones, they’ll be able to sell at least 30~40 new phones to the previous customers. But if they don’t, they won’t be able to survive. Like this, companies making clothes keep promoting new ones to attract customers. Jeans and shirts and all those stuffs are the ones that last at least half a year. But if the customers don’t buy new clothes for about half a year, the cloth making companies won’t survive. They need to persuade the customers to buy new clothes. Therefore, they make new clothes and they promote them by advertisements and such. This is a simple truth that most people do know but don’t try to do something about it.

Now that both constituents of the simple truth do know about it, there are things for them to do. For the companies, there is a critical need for them to recognize that making new clothes isn’t the ultimate goal. Simply, one company isn’t the only one who makes new clothes. There are lots of competitors. In this situation, the company should develop two ways. First, it should compete with other companies by advertisements and sales promotions and such. It has to persuade the potential customers to acknowledge the fact that its clothes are better than other companies’ in designs and practical uses. Second, they have to innovate their own clothes style. Just competing with others to take more place in the market won’t bring them much profit. They have to invent something that cannot be replaced by anything. Nike basketball shoes featuring Michael Jordan is an example. People buy the shoes at anytime and anywhere. There is no trend. This kind of product lasts somewhat longer than other ones which have to keep following the market trends. Companies should recognize this fact. They have to make some invaluable products that cannot be replaced by anything and cannot be regarded as old style by the recent trend.

The customers also have to find a way to be economical. If they just keep buying new clothes not to fall behind in changing trends, they will not find themselves satisfied and won’t be able to be frugal. They have to recognize the fact that companies make somewhat long-lasting products. They have to find these jeans, shirts and shoes. They have to keep this in mind unless they’re millionaires.



Reference : http://news.naver.com/main/read.nhn?mode=LS2D&mid=sec&sid1=108&sid2=210&oid=044&aid=0000072060


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