Thursday, March 20, 2008

Green Strategy in business


I read a article about American green policy. Green policy is representing some kinds of alternative energy industries. In Korea, alternative energy industries are not common. Because people think it is not a profitable industry. But In America, the images of this industries are completely different. The green industries are considered as a great promise business in USA. And even the presidential candidates, Hillery Clinton and Barack Obama, selected the green policy as the main force among their promises. I think the fossilizated resources, you know the petroleu, natural gas and so on, will run out soon. And when the resoures are run out, what will happen? Many pessimists think that human will return to the primitive time. But I think it's a great chance to rule the all economy bases of the world. When we develops the main technology of alternative energy, and we will be another Rockefeller, the king of petroleum. In USA, the developments of main technologies were already launched in USA. And the consequences are now in market and related businesses are rapidly growing.
Although the first was USA, but we can catch up them soon. We have to do benchmarking from American green technology companies. I think the race is just started. And our government and companies have to invest in the green technology soon. You know Samsung, south korea's global corporation, is a number one semiconductor producer. But the era of semiconductor is dependent on the green policy. If we can't make ready, we have to pay high royalty to use the innovated technology. But this type businesses can't achieve by only the related companie' investments. In USA, there are much helps from local societies. In Korea, When a company present a plan for facilities, then the local residents' first action is a demonstration. They don't try to understand the necessity of the business. I think local community's assistance is the most important key to green businesses.
In businesses, entrepreneurship is so important. It 's because the company's expanding presence and survival. I think green businesses are closely related to the survival. Green policy is not an option, but it's duty.
20700067 Kim Nam Joong entry2

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